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Size of the US Gift, Novelty, and Souvenir Retailers industry

NAICS 459420, Gift, Novelty, and Souvenir Retailers. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld.

Key figures

Receipts (sales, shipments or revenue)
$24.5 billion
2022 · Economic Census
All establishments, current dollars
Employment
105,365
2026-Q1 · Quarterly Census of Employment and Wages
Private-sector jobs in the third month of each quarter
Establishments
17,947
2026-Q1 · Quarterly Census of Employment and Wages
Private ownership
Firms
16,663
2022 · Economic Census

Over time

Employment · Quarterly Census of Employment and WagesLatest 105,365 · 2026-Q1
2022-Q1: 125,0112022-Q2: 132,6042022-Q3: 144,7062022-Q4: 143,8172023-Q1: 125,8842023-Q2: 132,2572023-Q3: 138,5782023-Q4: 140,9542024-Q1: 124,2492024-Q2: 129,8212024-Q3: 135,8982024-Q4: 136,1912025-Q1: 117,7542025-Q2: 115,7102025-Q3: 122,5242025-Q4: 122,7652026-Q1: 105,365
Show the numbers
PeriodValue
2026-Q1105,365
2025-Q4122,765
2025-Q3122,524
2025-Q2115,710
2025-Q1117,754
2024-Q4136,191
2024-Q3135,898
2024-Q2129,821
2024-Q1124,249
2023-Q4140,954
2023-Q3138,578
2023-Q2132,257
2023-Q1125,884
2022-Q4143,817
2022-Q3144,706
2022-Q2132,604
2022-Q1125,011

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Establishments · Quarterly Census of Employment and WagesLatest 17,947 · 2026-Q1
2022-Q1: 19,6032022-Q2: 19,7092022-Q3: 19,8482022-Q4: 19,9292023-Q1: 19,9132023-Q2: 19,8212023-Q3: 19,8092023-Q4: 19,7922024-Q1: 19,3932024-Q2: 19,3082024-Q3: 19,2502024-Q4: 19,1832025-Q1: 18,8652025-Q2: 18,5042025-Q3: 18,2372025-Q4: 18,1062026-Q1: 17,947
Show the numbers
PeriodValue
2026-Q117,947
2025-Q418,106
2025-Q318,237
2025-Q218,504
2025-Q118,865
2024-Q419,183
2024-Q319,250
2024-Q219,308
2024-Q119,393
2023-Q419,792
2023-Q319,809
2023-Q219,821
2023-Q119,913
2022-Q419,929
2022-Q319,848
2022-Q219,709
2022-Q119,603

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $823.1 million · 2026-Q1
2022-Q1: $805.4 million2022-Q2: $861.3 million2022-Q3: $946.2 million2022-Q4: $1.0 billion2023-Q1: $886.3 million2023-Q2: $873.0 million2023-Q3: $922.8 million2023-Q4: $1.0 billion2024-Q1: $894.8 million2024-Q2: $893.3 million2024-Q3: $942.0 million2024-Q4: $1.0 billion2025-Q1: $884.5 million2025-Q2: $832.7 million2025-Q3: $868.9 million2025-Q4: $975.4 million2026-Q1: $823.1 million
Show the numbers
PeriodValue
2026-Q1$823.1 million
2025-Q4$975.4 million
2025-Q3$868.9 million
2025-Q2$832.7 million
2025-Q1$884.5 million
2024-Q4$1.0 billion
2024-Q3$942.0 million
2024-Q2$893.3 million
2024-Q1$894.8 million
2023-Q4$1.0 billion
2023-Q3$922.8 million
2023-Q2$873.0 million
2023-Q1$886.3 million
2022-Q4$1.0 billion
2022-Q3$946.2 million
2022-Q2$861.3 million
2022-Q1$805.4 million

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages105,3652026-Q12022-Q1–2026-Q1 · 17 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages17,9472026-Q12022-Q1–2026-Q1 · 17 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$823.1 million2026-Q12022-Q1–2026-Q1 · 17 published
Annual payrollEconomic Census$3.6 billion20222022–2022 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census138,46320222022–2022 · 1 published
EstablishmentsEconomic Census21,59820222022–2022 · 1 published
FirmsEconomic Census16,66320222022–2022 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$24.5 billion20222022–2022 · 1 published

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.