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Size of the US Indoor and Outdoor Display Advertising industry

NAICS 541850, Indoor and Outdoor Display Advertising. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld.

Key figures

Receipts (sales, shipments or revenue)
$8.3 billion
2022 · Economic Census
All establishments, current dollars
Employment
30,552
2026-Q1 · Quarterly Census of Employment and Wages
Private-sector jobs in the third month of each quarter
Establishments
2,963
2026-Q1 · Quarterly Census of Employment and Wages
Private ownership
Firms
2,166
2022 · Economic Census
Annual payroll
$1.8 billion
2023 · County Business Patterns

Over time

Employment · Quarterly Census of Employment and WagesLatest 30,552 · 2026-Q1
2019-Q1: 36,7582019-Q2: 37,0332019-Q3: 36,3762019-Q4: 36,1632020-Q1: 34,6472020-Q2: 30,1892020-Q3: 30,1882020-Q4: 29,7452021-Q1: 29,0022021-Q2: 29,2192021-Q3: 29,4632021-Q4: 29,4302022-Q1: 30,4452022-Q2: 30,9412022-Q3: 31,2692022-Q4: 30,7912023-Q1: 30,4282023-Q2: 31,2592023-Q3: 30,8902023-Q4: 30,2532024-Q1: 30,2682024-Q2: 30,8412024-Q3: 30,5022024-Q4: 29,9432025-Q1: 30,2592025-Q2: 30,6102025-Q3: 30,1372025-Q4: 29,6012026-Q1: 30,552NAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q130,5522022
2025-Q429,6012022
2025-Q330,1372022
2025-Q230,6102022
2025-Q130,2592022
2024-Q429,9432022
2024-Q330,5022022
2024-Q230,8412022
2024-Q130,2682022
2023-Q430,2532022
2023-Q330,8902022
2023-Q231,2592022
2023-Q130,4282022
2022-Q430,7912022
2022-Q331,2692022
2022-Q230,9412022
2022-Q130,4452022
2021-Q429,4302017
2021-Q329,4632017
2021-Q229,2192017
2021-Q129,0022017
2020-Q429,7452017
2020-Q330,1882017
2020-Q230,1892017
2020-Q134,6472017
2019-Q436,1632017
2019-Q336,3762017
2019-Q237,0332017
2019-Q136,7582017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 22,089 · 2023
2017: 27,6202018: 26,2932019: 25,2592020: 24,7342021: 21,5712022: 21,4522023: 22,089
Show the numbers
PeriodValue
202322,089
202221,452
202121,571
202024,734
201925,259
201826,293
201727,620

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 2,963 · 2026-Q1
2019-Q1: 3,2822019-Q2: 3,2822019-Q3: 3,3072019-Q4: 3,2902020-Q1: 3,2702020-Q2: 3,2662020-Q3: 3,2632020-Q4: 3,2632021-Q1: 3,1632021-Q2: 3,1572021-Q3: 3,1542021-Q4: 3,1562022-Q1: 3,1622022-Q2: 3,1642022-Q3: 3,1432022-Q4: 3,1562023-Q1: 3,0622023-Q2: 3,0622023-Q3: 3,0572023-Q4: 3,0562024-Q1: 3,0052024-Q2: 3,0232024-Q3: 3,0252024-Q4: 3,0222025-Q1: 2,9712025-Q2: 2,9772025-Q3: 2,9752025-Q4: 2,9642026-Q1: 2,963NAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q12,9632022
2025-Q42,9642022
2025-Q32,9752022
2025-Q22,9772022
2025-Q12,9712022
2024-Q43,0222022
2024-Q33,0252022
2024-Q23,0232022
2024-Q13,0052022
2023-Q43,0562022
2023-Q33,0572022
2023-Q23,0622022
2023-Q13,0622022
2022-Q43,1562022
2022-Q33,1432022
2022-Q23,1642022
2022-Q13,1622022
2021-Q43,1562017
2021-Q33,1542017
2021-Q23,1572017
2021-Q13,1632017
2020-Q43,2632017
2020-Q33,2632017
2020-Q23,2662017
2020-Q13,2702017
2019-Q43,2902017
2019-Q33,3072017
2019-Q23,2822017
2019-Q13,2822017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 2,442 · 2023
2017: 2,6402018: 2,7652019: 2,4622020: 2,4132021: 2,5322022: 2,5492023: 2,442
Show the numbers
PeriodValue
20232,442
20222,549
20212,532
20202,413
20192,462
20182,765
20172,640

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $838.7 million · 2026-Q1
2019-Q1: $683.4 million2019-Q2: $551.4 million2019-Q3: $544.3 million2019-Q4: $569.8 million2020-Q1: $715.9 million2020-Q2: $444.3 million2020-Q3: $454.1 million2020-Q4: $512.9 million2021-Q1: $534.6 million2021-Q2: $469.4 million2021-Q3: $515.5 million2021-Q4: $575.6 million2022-Q1: $747.8 million2022-Q2: $561.1 million2022-Q3: $575.4 million2022-Q4: $605.9 million2023-Q1: $747.4 million2023-Q2: $588.7 million2023-Q3: $570.8 million2023-Q4: $603.3 million2024-Q1: $723.3 million2024-Q2: $591.5 million2024-Q3: $572.9 million2024-Q4: $622.8 million2025-Q1: $768.6 million2025-Q2: $640.0 million2025-Q3: $595.7 million2025-Q4: $646.7 million2026-Q1: $838.7 millionNAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q1$838.7 million2022
2025-Q4$646.7 million2022
2025-Q3$595.7 million2022
2025-Q2$640.0 million2022
2025-Q1$768.6 million2022
2024-Q4$622.8 million2022
2024-Q3$572.9 million2022
2024-Q2$591.5 million2022
2024-Q1$723.3 million2022
2023-Q4$603.3 million2022
2023-Q3$570.8 million2022
2023-Q2$588.7 million2022
2023-Q1$747.4 million2022
2022-Q4$605.9 million2022
2022-Q3$575.4 million2022
2022-Q2$561.1 million2022
2022-Q1$747.8 million2022
2021-Q4$575.6 million2017
2021-Q3$515.5 million2017
2021-Q2$469.4 million2017
2021-Q1$534.6 million2017
2020-Q4$512.9 million2017
2020-Q3$454.1 million2017
2020-Q2$444.3 million2017
2020-Q1$715.9 million2017
2019-Q4$569.8 million2017
2019-Q3$544.3 million2017
2019-Q2$551.4 million2017
2019-Q1$683.4 million2017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $1.8 billion · 2023
2017: $1.5 billion2018: $1.5 billion2019: $1.5 billion2020: $1.4 billion2021: $1.4 billion2022: $1.7 billion2023: $1.8 billion
Show the numbers
PeriodValue
2023$1.8 billion
2022$1.7 billion
2021$1.4 billion
2020$1.4 billion
2019$1.5 billion
2018$1.5 billion
2017$1.5 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages30,5522026-Q12019-Q1–2026-Q1 · 29 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages2,9632026-Q12019-Q1–2026-Q1 · 29 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$838.7 million2026-Q12019-Q1–2026-Q1 · 29 published
Annual payrollCounty Business Patterns$1.8 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns22,08920232017–2023 · 7 published
EstablishmentsCounty Business Patterns2,44220232017–2023 · 7 published
Annual payrollEconomic Census$1.7 billion20222017–2022 · 2 published
EmploymentPaid employees in the pay period including March 12Economic Census27,36120222017–2022 · 2 published
EstablishmentsEconomic Census2,60120222017–2022 · 2 published
FirmsEconomic Census2,16620222017–2022 · 2 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$8.3 billion20222017–2022 · 2 published

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.